User-Centric Design
That Ships Without Drama
We design digital products for US teams who care about usability and outcomes. Clean flows, strong hierarchy, and a developer handoff that doesn’t leave engineers guessing.
What We Deliver
This isn’t “pretty screens.” It’s a design system + UX decisions your product can scale on.
Product UX strategy
- Clarify the target user, jobs-to-be-done, and decision points
- Map critical funnels and identify where users get stuck
- Define success signals (task success, adoption, retention, satisfaction)
- Set a design direction that matches the product’s price point
Information architecture & flows
- Navigation model that scales as features grow
- User flows that cover happy path + edge cases + failure states
- Form strategy that reduces errors (validation, formatting)
- Content structure that’s scannable and decision-friendly
Interaction design & prototyping
- Clickable prototypes to validate flow before engineering commits
- Micro-interactions that clarify state (loading, success, error)
- Consistency rules so the product behaves predictably
- Design decisions that support speed (fewer clicks to value)
UI system & foundations
- Component library (buttons, inputs, tables, modals, toasts)
- Design tokens for type, spacing, radius, shadows, and color scales
- Variants and states documented (hover/active/disabled/focus/error)
- Reusable patterns for common problems (filters, search, pagination)
Usability review & iteration
- Heuristic review to catch usability issues early
- Quick usability tests on core flows (prototype or staging build)
- Iteration loop based on observed behavior, not opinions
- Prioritized fixes list so you know what to change first and why
Accessibility & compliance
- Accessibility pass for key screens (focus order, contrast)
- Touch target and interaction sizing decisions
- WCAG-informed checklist aligned to the product’s needs
- A practical remediation backlog if your product has gaps
How We Ship Quality
Clear steps. Clear artifacts. No endless “design exploration” with nothing to ship.
Alignment + success definition
We define what “better UX” means in measurable terms (not vibes).
- Success metrics + baseline assumptions
- Scope boundaries and non-goals
- Stakeholder alignment notes
UX audit & Flow Optimization
We identify friction points and isolate root causes.
- Annotated UX findings
- Top friction points ranked by impact
- Quick-win recommendations
Prototype & Validation
We build a prototype that feels like the real product.
- Clickable prototype
- Interaction notes
- State definitions (what happens when X fails?)
UI Design & Systems
Creating a system for consistency and speed.
- Component library
- Design tokens
- Patterns for tables/forms/navigation
Developer Handoff
Specs that prevent 'design drift'.
- Figma specs + assets
- Responsive rules
- Design QA checklist for launch
What You Walk Away With
Everything is organized for building: components, states, specs, and decision logs.
Common Questions
Do you work with existing design systems or start from scratch?
Either. If you already have components, we clean them up and fill gaps. If you don’t, we build a lean system first (tokens + core components) so design and engineering can scale without inconsistency.
Can you work directly with our developers in Next.js?
Yes. We design with implementation in mind: component structure, states, responsive rules, and interaction behavior. The goal is fewer surprises during build.
How do you avoid designs that look good but don’t convert?
We focus on decision clarity: hierarchy, trust signals, friction removal, and measurable outcomes. If it can’t be tested or measured, we don’t treat it as a win.
Do you handle accessibility?
Yes. We bake accessibility into the UI system and interaction rules, and we provide a practical checklist/backlog so teams can maintain it over time.
Want design work that doesn’t get lost?
Send your product context, target users, and the one flow you care about most. We’ll propose a sprint plan with concrete deliverables.